The front cover of the album is something that I have found pattern in with various bands of the same genre and style. They seem to have an image of some sort such as a landscape or a random object or person and it is filtered to give an edgy effect. The name of the band is the main focus on the album cover as it is put over the top of the image right in the middle in bold text, usually in a bright colour such as white or sometimes black, depending on the colour of the background.
I have researched into some bands that have designed their front cover of their album this way as this is the type of design I will be using to create my own cover.
The artist I have looked at are:
- The 1975
- The Neighbourhood
- Vampire Weekend
- Two Door Cinema Club
- Miles Kane
As you can see here by the following images, the concept of the design is very similar and very effective in reaching the goal of bringing the artists name to attention straight away and the focus staying there.
Various Cruelties by Liam O'Donnell in London, England, in 2010. Formed in 2010, Various Cruelties received early acclaim based on a self-released limited edition single, “If It Wasn’t For You," and signed with Mercury Records. In 2011, Various Cruelties released three singles, and in October of 2012, they released their debut album on their own label, Almanac Recordings. Genres they are associated with are Rock, Pop, Soul and Indie Rock.
Albums:
- Various Cruelties Almanac Recordings, October, 2012
Singles:
- "Neon Truth" Mercury/Universal, April, 2012
- "Great Unknown" Mercury/Universal, January, 2012
- "Chemicals" Mercury/Universal, September, 2011
- "Neon Truth" Independent, May, 2011
- "If It Wasn't For You" Independent, January, 2011
Here I have sent an email to the publishing manager of Various Cruelties to ask for their permission to use their track in my project. hoepfully I will get a reply! And it will be good news! Please click on the photo for an enlargement.
I have decided on a final song for my music video. I have chosen to go with 'Chemicals' by Various Cruelties as it is an upbeat song and meets all the criteria for my ideas. I have already analysed the music video by this artist and posted it on my blog but I am also going to do a timeline of the video to demonstrate the continuous extremely quick shots as this is something I want to feature throughout my own video.
There are a wide range of bands and artists that I really do love. I have a huge interest in Bands like The Arctic Monkeys, The Neighbourhood, Various Cruelties, The Last Shadow Puppets, George Ezra, Miles Kane, Bombay Bicycle Club, Basement Jaxx, Foster The People, ALt-J, I love indie rock, pop rock, electro and dance and love the different types of music videos that are created by all of these artists. I would love to be able to combine these into my project as some band are based on more than one genre combined.
On the otherhand, I am very into older music, released before I was born. Primarily because I was brought up having a father of excellent music taste. I absolutely love Primal Scream, The Clash, Joy Division, New Order, Red Hot Chilli Pepper's (my mams favourite band), Happy Mondays, The Stone Roses, the Ramones, The Beatles, U2. And the list goes on. This has made choosing a song extremely difficult as I am a very indecisive person and have the problem having very different tastes in music.
Action Plan
So far in my A2 media course... I have researched and analysed certain existing music videos by artists that are linked within my genre. I have filmed and edited a short rough edit of my vague idea on what my final piece will be absed on and also include. My genre is Alternative which allows me explore a wide variety of artists and songs. But the main one I am going to focus on for my video is slightly indie rock/pop.
At the beginning of my project I filmed a quick preliminary task that let me express my first initial ideas, showing what music videos I liked and the different effects and overall style I favoured.
What I plan to do next in the following few weeks:
- finish off any music video analysis required
- complete my pitch planning
- Research into branding
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