Music video analysis- Two Door Cinema Club- What You Know

The song was released as a track on the bands 2010 debut album tourist history. The music video itself was released on the 11^th of Jan 2011 to youtube. It was directed by Lope Serrano. 

Lyrics:

In a few weeks, I will get time
To realize it's right before my eyes
And I can take it, if it's what I want to do

I am leaving, this is starting
To feel like it's right before my eyes
And I can taste it, it's my sweet beginning

And I can tell just what you want
You don't want to be alone
You don't want to be alone

And I can't say it's what you know
But you've known it the whole time
Yeah, you've known it the whole time

Maybe next year I'll have no time
To think about the questions to address
Am I the one to try to stop the fire?

I wouldn't test you
I'm not the best you could have attained
Why try anything?
I will get there, just remember I know

And I can tell just what you want
You don't want to be alone
You don't want to be alone

And I can't say it's what you know
But you've known it the whole time
Yeah, you've known it the whole time

And I can tell just what you want
You don't want to be alone
You don't want to be alone

And I can't say it's what you know
But you've known it the whole time
Yeah, you've known it the whole time

Narrative and Genre:

In respect to the indie genre that the music is the music video pays great homage to artist like the Beatles with 60’sesce style filming previously seen on black and white screens in years gone by. This draws focus away from the narrative itself, seeing the artists as themselves (as they are playing instruments) and adding a slight bit of obscurity (dancers).

Video Analysis

Lighting – the lighting in the video itself is used (on white background) to highlight the features of the artists. This gives focus to the subject matters in the video drawing the observers attention to the band  members.

The building of the storyline in terms of the dancers is also something notable as a key feature. The constant addition of the female ensemble draws attention with vibrant colour (on white background) and establishes the female roles as a key feature. Furthermore these colours contrast not only with the white but with the more two-tone duller colours of the band, making the band also stand out. The outfits of the band further fit into establishing them as a ‘group’.