Brand Identity

Product identity can come from many forms such as the:

• Name
• Sign
• Symbol
• Colour combination
• Slogan
• Imagery

A lot of bands pick a symbol or a certain particular font and use that for everything to do with their music. Album covers, merchandise, music videos are just some of the examples that use that. This then creates an identity for the public to recognize the certain artist.the idea behind image and branding is consistency.  Putting forward a consistent public image, so people can easily associate and remember you over time. An example of where a symbol is used is The Rolling Stones.  They created the logo of the mouth with the tongue sticking out which has now become one of the most iconic brands and is seen everywhere and is always immediately associated with The Rolling Stones. This logo was used on album front covers, t-shirts etc.